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Over the last few months, I’ve seen brilliant entrepreneurs struggling with their identities.  They’ve chased objects, invested thousands of time and dollars in dead-end programs that left them feeling frustrated, stuck and confused as to what business they’re in.

Here’s the reason: 

If you’re a solo entrepreneur, you’re often bootstrapped and looking for ways to do the work yourself until you’re able to hire team members and other services that can support your growth.

And, here’s the problem:

Much of the training out there is designed to teach you how to be an expert, which is cool–however, it generally doesn’t help you actually get things implemented and moving past your “stuck” spots.  That kind of sucks.

That being said, “How can I stand out in an oversaturated market?” is a question I’ve been asked a lot recently.  Fortunately, the answer’s so simple you’ll kick yourself when you hear it…

All you have to do is a little bit more a little bit better than everyone else.

Yep…that’s it. (I told you it was simple ;) So, here’s my question to you: 

What’s the biggest challenge in your business? 

While you think about that for a minute, let me just tell you that most people don’t encourage conversations with their audience.  But the social web is all about just that–conversation. It’s about making your target audience feel like they can play an active role in designing solutions for their problems.  At My Content Planner, all of our content creation and marketing services begin with conversation–it’s literally built into the way my partner Kenya Halliburton & I create content for our clients.

Check out MyContentPlanner.com for an opportunity to exercise your conversation “muscles” and see how it all works!