It’s not how much content you have—but how good it is
18 Wednesday Jan 2012
Written by Vonetta Booker-Brown in Blogging, Content Marketing, Cool Resources, Entrepreneurs, Freelance Stuff, Small Business, Social Networking, Writing
Tags
blog, content marketing, Creative, doing business, Freelance Stuff, freelance writers, quality, resources, small business, social networking, Tips & Resources, Twitter, writing
In my previous post, I chatted with you about the best ways to distribute your articles online for maximum exposure. This time around, let’s talk about Step 3, which is how it’s…
…all about the quality, not necessarily the quantity. You’ve probably heard that phrase before, with good reason: Because it’s true. Yes, you do want to get a number of articles, blog posts, Tweets, etc. out there that are chock-full of tips showcasing your expertise. However, you could crank 
out 50 articles a day and type until your fingers scream, “We quit!” and fall off–but it won’t make a bit of difference if they’re crappy. Yeah, I said it. At the end of the day, it’s all about good content that’s clear, concise, uniquely informative and to the point. That’s what your audience wants to see.
Through a series of recent studies, a research team discovered what they referred to as the “Presenter’s Paradox.” It’s how gift-givers tend to follow a “more-is-better” approach (for example, an expensive perfume along with a $10 Dunkin Donuts card), while the recipient tends to be more impressed by the expensive gift alone. Basically, in the giftee’s eyes, those free donuts often cheapen the value of the overall present.
Marketing professor & research team member Kimberlee Weaver observed that the study shed a new light on the best way to present information. “Whether it is a public relations expert pondering which reviews to include on a book jacket, a music producer considering which songs to include in a music album, or a legal team building up arguments for a case, they all face the important task of deciding what information to include in their presentations. So do consumers who apply for a job and homeowners who try to sell their house,” said Weaver in the Science Daily article “The Paradox of Gift Giving: More Not Better, Says New Study.”
So, there you have it–no matter how many articles you write and distribute, make sure they’re quality ones first and foremost!
Next: Tips on writing content for online users.
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